COCA-COLA AND IDEAS

COCACOLA AND THE IDEA

The recipe for coca-cola was invented by a middle aged American doctor who lacked the power of ideas needed to turn this recipe into a successful commercial product. But then, a young country store clerk was imaginative enough to believe he could succeed where a much older and more educated doctor had failed. Pronto, this young clerk – Asa Chandler emptied his entire life savings which wasn’t much by the way into the hands of the frustrated doctor in exchange for the greatest recipe the world had even known! How really, really tragic for the doctor. How exceptionally great for Asa Chandler.
By and large, coca-cola evolved from one idea to another until at a time it became the world’s most valuable company. From selling coke in fixed locations from taps dispensing coke to customers, to movable large containers that made the product more mobile, to small bottles, cans, plastics and several variants of coke, this “golden product” has penetrated markets in almost all nations of the world.

If there truly is an idea company, coca-cola is that company. Many other great products that became market leaders over the centuries, decades, years have been dethroned permanently; some have passed to the “great beyond” (died). 

That coca-cola has maintained global leadership in is field for over a century is one of the greatest testaments to the indescribable power of ideas.